Skip to main content

Dofreeze Enjoys Tremendous Success at Gulfood 2020

The Dubai World Trade Center was the talk of the food industry town this past February when the excitement-fueled Gulfood 2020 event brought together food and beverage giants from all over the globe – and Dofreeze LLC was right there in the heart of it all. 
In fact, we enjoyed tremendous success at one of the most impactful food expos in the world, what with our showcasing of four prominent brands – Eurocake, Delice, BAKE NATUR.LY and Snack Time – and a host of incredibly fresh and tasty products specifically crafted to reflect each label’s market targets. From February 16 to 20, the culturally rich city of Dubai was the focal point for all things food and beverage, with Dofreeze welcoming all attendees to experience, firsthand, the latest and most delicious innovations from our ovens.

Dofreeze Gulfood 2020 highlights included:

  • Introduction of the Eurocake Red Velvet Butter Cookiespackaged in a heart-shaped tin and perfect for any celebration.
  • Tasting of the recently-launched Eurocake Red Velvet Soft and Chewy Cookiean incredibly delicious product that now sits beside Eurocake’s lineup of fan-favorite American-Style Soft and Chewy Cookie treats.
  • Tasting of the also recently-launched Eurocake Homestyle Muffins in Salted Caramel, Double Chocolate and Chocolate Chip variants, all of which represent perfect accompaniments to that morning cup of coffee or tea.
  • Tasting of the scrumptious, crumbly Eurocake Butter Cookieswhich exhibit a wonderful melt-in-your-mouth texture.
  • Introduction of the Delice product range, recently launched in response to widespread anticipation and which includes Petit Loaf Cake, Brownie Squares and more.
  • Introduction of the BAKE NATUR.LY brand and product range, a collection of delicious lifestyle snack bars made from wholesome ingredients. 
Gulfood-2020_Dofreeze_Dubai-Ruler-2
Source: Arabian Business at Gulfood in and around the Dofreeze display, what with Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and ruler of Dubai
There were even some “high officials” sightings at Gulfood in and around the Dofreeze display, what with Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and ruler of Dubai being briefed on the industry’s latest products, equipment and modern food/beverage storage systems.
Even in the midst of what could only be described as uncertain territory, as the world limps forward during COVID-19, Dofreeze is looking to new prospective markets to launch its products in this year, including Korea, Japan, Cyprus, the Netherlands and others. 
We’re also planning to take the wraps off another delicious new innovation at next year’s Gulfood 2021 – see you there!

Comments

  1. Thank you for the excellent information and facts, this was a very good piece of writing.
    Gulfood Dubai 2022

    ReplyDelete

Post a Comment

Popular posts from this blog

NEW AND IMPROVED PACKAGING FOR EUROCAKE LOVA CHOCOLATE MOLTEN CAKE WHILE RETAINING SAME ICONIC TASTE AND IMPECCABLE QUALITY

Extremely premium” chocolate indulgence receives boost in key areas to satisfy wide array of palates.  Dubai, UAE – October 7, 2019 –  Dofreeze LLC , a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business selling market-leading products across four continents to over 50 countries, announced that its  Eurocake   Lova Chocolate Molten Cake  is now being shipped boasting new and improved packaging while retaining its iconic taste and quality, the “extremely premium” chocolate indulgence receiving a boost in these key areas to satisfy a wide array of palates.   Referred to as “the cake that melts the heart,”  Lova Chocolate Molten Cake  was already an ultra-rich, ultra-sweet dessert treat that satisfied even the most hardcore of chocolate lovers, with its gooey, decadent center oozing molten chocolate, especially when heated. Through  Dofreeze  and  Eurocake ’s commitment to product innova...

DOFREEZE SUCCESS STORY

Our Story: The Past, Present, and Future of  Dofreeze The Past Relying on his experience in launching a bakery snack business in the United States and Europe, Aamer Fayyaz envisioned taking this knowhow to the next level by extending it to markets in the Middle East and Asia…and so began the birth of  Dofreeze . In bringing European- and American-style snacks to the Middle East and Asia, Aamer Fayyaz was greeted with a whirlwind of anticipation by baked goods aficionados who enjoyed the  Dofreeze  products right from the beginning. However, his company, though growing in success and popularity, endured a tragedy at the end of December 2011 when a fire destroyed everything he built – and indeed, the snacking industry watched in disbelief as the  Dofreeze  factory and all nearby related structures essentially burned to the ground. To everyone’s utter surprise, this was far from the end for Aamer Fayyaz and  Dofreeze . As a c...

DOFREEZE PARTNERS WITH BERJAYA GROUP BERHAD FOR MAJOR LAUNCH OF EUROCAKE PRODUCTS INTO MALAYSIA

Best-selling snacks including  Mini Rolls, Lova Chocolate Molten Cake , and  Chocolate Chip Brownie  to hit over 3,000  7-Eleven  stores by mid-August; launch to be assisted by  Berjaya Group ’s  JL Morison  trading arm. Dubai, UAE – July 9, 2019 –  Dofreeze LLC  – a Dubai-based diversified, forward-thinking and trend-setting bakery snacking business that manufactures market-leading products across four continents to over 50 countries – has partnered with one of Malaysia’s largest group of companies,  Berjaya Group Berhad , to introduce its premium Eurocake snack line into the Southeast Asian country, with the assistance of  Berjaya ’s  JL Morison  trading arm.  Eurocake ’s best-selling snacks, including  Mini Rolls  ( Vanilla  and  Double Chocolate  flavors ), Lova Chocolate Molten Cake  and  Chocolate Chip Brownie , will hit over 3,000  7-Eleven  stores in Mala...