DOFREEZE PARTNERS WITH BERJAYA GROUP BERHAD FOR MAJOR LAUNCH OF EUROCAKE PRODUCTS INTO MALAYSIA

Best-selling snacks including Mini Rolls, Lova Chocolate Molten Cake, and Chocolate Chip Brownie to hit over 3,000 7-Eleven stores by mid-August; launch to be assisted by Berjaya Group’s JL Morison trading arm.

Dubai, UAE – July 9, 2019 – Dofreeze LLC – a Dubai-based diversified, forward-thinking and trend-setting bakery snacking business that manufactures market-leading products across four continents to over 50 countries – has partnered with one of Malaysia’s largest group of companies, Berjaya Group Berhad, to introduce its premium Eurocake snack line into the Southeast Asian country, with the assistance of Berjaya’s JL Morison trading arm. 

Eurocake’s best-selling snacks, including Mini Rolls (Vanilla and Double Chocolate flavors), Lova Chocolate Molten Cake and Chocolate Chip Brownie, will hit over 3,000 7-Eleven stores in Malaysia by mid-August, with 7-Eleven representing Malaysia’s largest convenience store chain. 

Berjaya Group Berhad is a multi-million-dollar diversified entity engaged in a myriad of core businesses including consumer marketing and retail, food and beverage, IT, hotels and resorts and more, the organization’s history dating back to 1984 when founder Tan Sri Dato’ Seri Vincent Tan Chee Yioun acquired a major controlling stake in Berjaya Industrial Berhad (originally known as Berjaya Kawat Berhad and now referred to as Reka Pacific Berhad).

The first 7-Eleven store in Malaysia opened on October 9, 1984, on Jalan Bukit Bintang road in Kuala Lumpur and is still in operation today, with 7-Eleven Malaysia having celebrated its 25th anniversary on April 6, 2009, while also marking a milestone opening of its 1,000th store in Bandar Sunway. In June of 2014, 7-Eleven Malaysia opened its 1,600th store in Publika Solaris, boasting a fresh new concept look and feel.

Dofreeze’s Mini Swiss Rolls offer something for every taste bud and come packaged as convenient four-piece packs for an indulgent, filling treat that can be shared. Known as “the cake that melts the heart,” Eurocake Lova Molten Cake is the ultra-rich and sweet indulgence that bursts with a gooey, chocolatey center and appeals to even the most extreme of chocolate lovers. Eurocake’s hero snack Chocolate Chip Brownie comes loaded with melt-in-the-mouth chocolate chips and a rich, scrumptious texture that redefines “extremely delicious.” View full Eurocake product range here.