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Dofreeze Partners with Multinational Giant General Mills to Produce Premium Betty Crocker Ready-to-Eat Products

Super Moist Family Cake and deliciously tender Soft Baked Cookies highlight initial launches throughout the GCC; product introductions in Asia to follow.

Dubai, UAE – February 13, 2020 – Dofreeze LLC, a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business and market leader with regard to great taste and quality, has partnered with multinational giant General Mills to produce two lines of premium ready-to-eat products under the Betty Crocker label – Super Moist Family Cake in Marble, Chocolate and Vanilla flavors and deliciously tender Soft Baked Cookies in Chocolate Chip and Double Chocolate varieties.
The Family Cake line was launched in early December 2019 while the Soft Baked Cookies were introduced in early January 2020, with initial launches taking place throughout the Gulf Cooperation Council (GCC) and introductions in Asia to follow.
The Family Cake product’s unique packaging scheme places each delicious cake in a special paper tray that, when pulled on both ends, can be easily sliced, and boasts no artificial colors, zero trans-fat and super moist and soft taste characteristics. Likewise, the Soft Baked Cookies contain no trans-fat and no artificial colors, and exhibit a soft and chewy explosion of flavors. 
Betty Crocker and Dofreeze
Dofreeze officially partnered with General Mills in October 2019.
General Mills, Inc. is an American multinational manufacturer and marketer of branded consumer foods sold through retail outlets, with headquarters in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets a number of North American brands including Gold Medal flour, Annie’s Homegrown, Betty Crocker, Yoplait, Colombo, Totino’s, Pillsbury, Old El Paso, Haagen-Dazs, Cheerios, Trix, Cocoa Puffs and Lucky Charms, its portfolio encompassing more than 89 other leading U.S. brands and numerous category leaders around the world.
“To be partnering with a globally-recognized entity like General Mills is truly an honor, and we look forward to many successful years helping each other grow in the ready-to-eat snacks category,” says Aamer Fayyaz, CEO of Dofreeze LLC. “We here at Dofreeze know something about producing incredibly tasty snacks like the cookies and cakes – with the American-Style Soft and Chewy Cookie and Lova Chocolate Molten Cake lines from Eurocake just two examples of our expertise in the sector – so we can say with certainty that General Mills couldn’t have turned to a more experienced operation for producing its coveted products.”
Dofreeze and General Mills representatives have also noted that several other “exciting products” are in “the pipeline,” and will be launched soon.

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