Dofreeze Partners with Multinational Giant General Mills to Produce Premium Betty Crocker Ready-to-Eat Products
Super Moist Family Cake and deliciously tender Soft Baked Cookies highlight initial launches throughout the GCC; product introductions in Asia to follow. Dubai, UAE – February 13, 2020 – Dofreeze LLC , a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business and market leader with regard to great taste and quality, has partnered with multinational giant General Mills to produce two lines of premium ready-to-eat products under the Betty Crocker label – Super Moist Family Cake in Marble, Chocolate and Vanilla flavors and deliciously tender Soft Baked Cookies in Chocolate Chip and Double Chocolate varieties. The Family Cake line was launched in early December 2019 while the Soft Baked Cookies were introduced in early January 2020, with initial launches taking place throughout the Gulf Cooperation Council (GCC) and introductions in Asia to follow. The Family Cake product’s unique packaging scheme places each delicious cake in