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Showing posts from February, 2020

Dofreeze Partners with Multinational Giant General Mills to Produce Premium Betty Crocker Ready-to-Eat Products

Super Moist Family Cake  and deliciously tender  Soft Baked Cookies  highlight initial launches throughout the GCC; product introductions in Asia to follow. Dubai, UAE – February 13, 2020 –  Dofreeze LLC , a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business and market leader with regard to great taste and quality, has partnered with multinational giant  General Mills  to produce two lines of premium ready-to-eat products under the  Betty Crocker  label –  Super Moist   Family Cake  in  Marble, Chocolate  and  Vanilla  flavors and deliciously tender  Soft Baked Cookies  in  Chocolate Chip  and  Double Chocolate  varieties. The  Family Cake  line was launched in early December 2019 while the  Soft Baked Cookies  were introduced in early January 2020, with initial launches taking place throughout the Gulf Cooperation Council (GCC) and introductions in Asia to follow. The  Family Cake  product’s unique packaging scheme places each delicious cake in

Dofreeze Gears Up to Introduce French-Inspired Delice Brand at Gulfood 2020

A sumptuous taste of France” promised throughout entire new line of delicious snacks, including  Petit Loaf Cakes, Pain au Raisins with Custard, Salted Caramel, Red Velvet Soft and Chewy Cookie  and more.  Dubai, UAE – January 27, 2020 –  Dofreeze LLC , a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business and market leader with regard to great taste and quality, is once again adding to its incredibly impressive and burgeoning brand portfolio with its announcement of the new  Delice  line of treats, scheduled to be introduced to the public at this year’s  Gulfood  expo at the  Dubai World Trade Centre . According to  Dofreeze  representatives, “a sumptuous taste of France” is promised throughout the entire new line of delicious snacks, a collection that includes  Red Velvet Cookies, Brownie Squares, Cake Rolls, Petit Loaf Cake, Brownie with Chocolate Chips, Poundcakes  and a scrumptious  Pain au Raisins with Custard .   While the  Delice  product

Bake Natur.ly Lifestyle Bars From Dofreeze Set to Launch at Gulfood 2020

Chocolate, Banana  and  Almond  flavor varieties of deliciously healthy new snack boast no preservatives, prebiotic, no artificial flavors and colors, high fiber and no added sugar; each bar made with real whole wheat, buckwheat and oats.  Dubai, UAE – January 24, 2020 –  Dofreeze LLC , a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business and market leader with regard to great taste and quality, recently launched a new brand division alongside its existing  Eurocake, Snack Time  and  Delice  lines called  Bake Natur.ly , which the company plans on introducing via the inaugural  Lifestyle Bars  product at  Gulfood 2020 .  According to  Dofreeze  representatives, the catalyst for launching the  Bake Natur.ly  brand was a recognized trend indicating the world has turned towards healthier snacking options; in response,  Dofreeze  is bringing to the marketplace a healthier product with superior taste and quality said to be “unmatched” compared to its