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Showing posts from September, 2019

DOFREEZE PARTNERS WITH BERJAYA GROUP BERHAD FOR MAJOR LAUNCH OF EUROCAKE PRODUCTS INTO MALAYSIA

Best-selling snacks including  Mini Rolls, Lova Chocolate Molten Cake , and  Chocolate Chip Brownie  to hit over 3,000  7-Eleven  stores by mid-August; launch to be assisted by  Berjaya Group ’s  JL Morison  trading arm. Dubai, UAE – July 9, 2019 –  Dofreeze LLC  – a Dubai-based diversified, forward-thinking and trend-setting bakery snacking business that manufactures market-leading products across four continents to over 50 countries – has partnered with one of Malaysia’s largest group of companies,  Berjaya Group Berhad , to introduce its premium Eurocake snack line into the Southeast Asian country, with the assistance of  Berjaya ’s  JL Morison  trading arm.  Eurocake ’s best-selling snacks, including  Mini Rolls  ( Vanilla  and  Double Chocolate  flavors ), Lova Chocolate Molten Cake  and  Chocolate Chip Brownie , will hit over 3,000  7-Eleven  stores in Malaysia by mid-August, with  7-Eleven  representing Malaysia’s largest convenience store chain.  Berjaya Group Ber

DOFREEZE SUCCESS STORY

Our Story: The Past, Present, and Future of  Dofreeze The Past Relying on his experience in launching a bakery snack business in the United States and Europe, Aamer Fayyaz envisioned taking this knowhow to the next level by extending it to markets in the Middle East and Asia…and so began the birth of  Dofreeze . In bringing European- and American-style snacks to the Middle East and Asia, Aamer Fayyaz was greeted with a whirlwind of anticipation by baked goods aficionados who enjoyed the  Dofreeze  products right from the beginning. However, his company, though growing in success and popularity, endured a tragedy at the end of December 2011 when a fire destroyed everything he built – and indeed, the snacking industry watched in disbelief as the  Dofreeze  factory and all nearby related structures essentially burned to the ground. To everyone’s utter surprise, this was far from the end for Aamer Fayyaz and  Dofreeze . As a consummate risk-taker and believer

Dofreeze Launches Eurocake Pain au Lait Milk Rolls with Milk Filling as Perfect School Snack for Kids

Delicious treats made with fresh eggs and milk offer zero trans fat and nutritious milk center;  Dofreeze  to introduce product first week of September in line with back-to-school sale across UAE.  Dubai, UAE – August 21, 2019 –  Moms everywhere are poised to celebrate upon hearing the news that  Dofreeze LLC  – a Dubai-based diversified, forward-thinking and trend-setting bakery snacking business that manufactures market-leading products across four continents to over 50 countries – is launching the  Eurocake Pain au Lait  milk rolls with milk filling, delicious treats being marketed as the perfect school snack for kids. As a scrumptious “break from the ordinary,” the  Pain au Lait  milk rolls with milk filling are made with fresh eggs and milk, boast zero trans fat and are available in convenient four-piece packs. In keeping with a back-to-school sale across the UAE,  Dofreeze  plans to introduce the  Eurocake Pain au Lait  product during the first week of September, the feel